The huge annual Malaga fair, which launched on La Malagueta beach on Wednesday night, will see thousands flocking to the city from far and wide until next Saturday, 24 August.
The famous fair started with a 18-minute-long firework display on La Malagueta beach, opened by actress Aldelfa Calvo. Thursday morning then saw the traditional procession and floral offering to the image of the Virgen de la Victoria, patron saint of Malaga.
The festivities, which will pick up pace this weekend, will take place at the fair's two main locations: the fairground on the western edge of the city and across the city centre's several squares (Uncibay, Merced, Mitijana, Las Flores, del Obispo and San Pedro de Alcántara, as well as Constitución, which will be home to a San Miguel bar, this year's sponsor).
Activities in the city centre, including close to a hundred musical performances, will take place each day from 12pm until 6pm, although bars with official permission will be able to stay open an hour longer. The fairground will be open from 12pm each day with many of its establishments staying open until 6am.
The municipal auditorium, which is located in the fairground, will also host various events this year, with performances from the likes of Manolo Sarria and Toni Zenet.
The start of Feria de Málaga, the biggest summer fair in southern Spain, marks the culmination of months of intense preparation by local authorities, bar and restaurant staff and entertainers. Hotels in the city are expecting 95 per cent occupancy for the first weekend with figures remaining especially high throughout the ten-day period.
In addition to this, the city hall has launched, for the fourth year, its "No Means No" campaign designed to protect women at the feria.
Malaga's transport services have also been bolstered for the celebrations with extra shuttle buses connecting the centre to the fairground until 4am and the metro staying open until 2.30am.
The fairground is also accessible via the coastal Cercanías trains (from Fuengirola and Álora) which stop at Victoria Kent, a short walk from the entrance 'door'.
The complete programme for this year's fair can be found here.