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One of the sessions at last year's Costa Women conference SUR
International Women's Day

Annual Costa Women conference to tackle AI and business strategy at CIOMijas

The 'Make it happen' event on 6 March will feature expert talks on AI, storytelling, and business growth to mark International Women’s Day on the Costa del Sol

Jennie Rhodes

Wednesday, 25 February 2026, 11:49

The Costa Women 'Make it happen by being you' International Women's Day conference is celebrating its thirteenth year on Friday 6 March at CIOMijas on the Costa del Sol.

The full-day event starts at 9am and will see a range of speakers talking about issues from podcasting, storytelling and strengthening businesses to articifial intelligence and menopause symptoms.

The host for the day is Costa Women founder Ali Meehan and the conference will be MC'd by Georgina Shaw. Speakers include Sandra Laurie who will be talking about the importance of podcasting; Nicoline Huizinga will be discussing business energetics and Sarah Houldcroft will be talking about the importance of storytelling.

Susana Serrano-Davey will be challenging the myth that self-confidence is the key to success and explaining how the pressure to appear confident can quietly burn us out, while Tracey Baxter will be talking about how to turn a welcome sequence into a relationship-builder.

Sonia Ingriselli will explore how search has evolved from traditional keyword-based SEO to conversational, AI-powered discovery and what that shift means for businesses moving into 2026 and Petra Boddington will be sharing her knowledge about menopause symptoms.

Ahead of the event, Ali Meehan said that her mission is to ensure participants leave the conference "with practical insights" women can immediately apply. "The focus is on actionable takeaways you can implement effortlessly, without the need for special tools or resources."

She told SUR in English that "in a world of webinars and recordings, it might seem easier to stay behind the screen. However, I still believe in being in the room, because in-person conversations create faster clarity. That’s why the last 13 years have seen more and more women join us for the Make it Happen by Being You Conference. I’m delighted that again CIOMijas have provided us the space designed for connection, collaboration and meaningful support.”

Registration is essential. For further information and booking, click here.

Esta funcionalidad es exclusiva para registrados.

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surinenglish Annual Costa Women conference to tackle AI and business strategy at CIOMijas

Annual Costa Women conference to tackle AI and business strategy at CIOMijas