Malaga: A city of culture, innovation and opportunity

Located on the Mediterranean coast and sheltered by the mountains that share its name, Malaga has a rich and diverse historical heritage, balanced with its status as Spain's sixth-largest city. Including its metropolitan area, Malaga is nearing a million residents. The city has successfully blended age-old traditions with the modernity of a city now at the forefront of tourism and technology, boasting a mild climate and exceptional transport links by land, sea and air.

Its commitment to high-quality tourism, combined with continuous development and the sustainable promotion of its diverse resources, has secured Malaga a privileged position among Europe's most desirable cities, Malaga has shown its ability to reinvent itself in pursuit of the sustainable, cosmopolitan visitor who seeks culture, leisure and gastronomy in their travels.

It's therefore no coincidence that Malaga has been recognised as a Smart Tourism Destination, a distinction awarded to cities committed to accessibility, technology, sustainability, governance and innovation.

Today, Malaga stands as a cultural destination, evident in its museum offering, with numerous venues including the Picasso Museum Málaga, the Museum of Malaga, the Carmen Thyssen Museum and the Centre Pompidou Málaga. It also excels in other sectors, from beach tourism to events and conferences, language tourism and gastronomy, among others.

Culture, with an impressive array of museum spaces, monuments and historic sites, is one of the city's strengths, as is the elevation of its gastronomy and experience potential through both public and private initiatives.

Furthermore, Malaga has become an outstanding city not only for occasional tourism but also for settling during one's professional life. The city actively promotes local talent and attracts and retains skilled workers and productive investment. Its robust business sector, vibrant university life, cultural heritage and reputation as a Smart City model make Malaga highly sought after.

Malaga also holds a key role in the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector. Today, it is one of Spain's leading destinations for conferences and conventions, hosting over 400 events annually in its Trade Fair and Congress Centre, as well as in various hotel and institutional facilities equipped for all types of professional gatherings.

At the cutting edge of tourism strategy, Malaga showcases its abundant opportunities. Many international media outlets specialising in tourism are now recognising Malaga as a prime example of a tourist destination.

Opening the view wider, Malaga is also an ecosystem of opportunities for investors and entrepreneurs. A city to visit, but also one to live and invest in: 'Malaga, the perfect place'.