Marina Llorca's following shot up when she decided to reproduce a controversial photo of Laura Escanes, the wife of Spanish TV presenter Risto Mejide. It was mid-September 2018, when Marina's project had only been going for a month. Escanes had posted a photo of herself on Instagram, wearing a bikini and sailing a yacht, and numerous people made insulting comments about her body. That's why Marina decided to copy that particular photo.
Her copy also went viral, and several digital media reported on it. "There were so many new followers that I began to think it was running away with me," she says. The fashion and beauty magazine Elle also wrote about Marina and her unusual new initiative.
Laura Escanes didn't contact Marina directly, but she did comment and share her photo, indicating her support for Marina's decision to reproduce the original picture with a different body.