Those who turn to aesthetic medicine want to improve their image without making any radical changes or having to undergo therapy. That's the view of the president of the Spanish Society of Aesthetic Medicine (SEME), Petra Vega, who spoke to SUR during her organisation's annual congress in Malaga.
More than half of those who want to undergo a procedure don't dislike their image, but want to improve it. "They don't want to look completely different, but rather correct something, whether caused by the effects of ageing or something genetic," said Vega.
"A radical change could cause an identity problem because being prettier doesn't always equate to being happier," she added, explaining that for this reason a lot of procedures are carried out more slowly or over a longer period of time so that the patient can see the gradual changes.
"People want to improve the way that they look without anyone else noticing that they have had any procedures done.
"For some people, this is difficult. There are people for whom, even though the results are good, they decide 'this isn't me'."
Increasingly, says Vega, those undergoing treatments want to reverse the effects of illnesses that are afflicting them. "On the whole, they are people who want to improve their wellbeing by feeling better about their image," she said. However, all treatments must be carried out with the consent of the specialists involved in the treatment.