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Cheaper than cola
Food and drink opinion

Cheaper than cola

Bordeaux, in common with other French wine regions that are reducing production due to falling sales and changing consumer tastes, is uprooting its vineyards

AJ Linn

Malaga

Friday, 12 April 2024, 16:35

As wine buyers and critics head for Bordeaux to taste samples of the 2023 vintage en primeur, bottles of which will later be sold at ... between 20 and 200 euros plus, wine at Frances's huge Carrefour chain is selling at soft drink prices. Shoppers at the store's Spring Wine Fair paid 2.97 euros for a wine that won a gold medal in the 2023 Gilbert & Gaillard International Challenge, while a marginally pricier one picked up an award at the 2023 Concours International de Lyon.

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