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New Mercedes model launch generated 3,000 overnight stays in Marbella

One of the vehicles. :: sur
One of the vehicles. :: sur
  • The event was attended by 400 journalists and influencers from all over the world

Although it won't be in the car showrooms until the start of next year, millions of potential buyers have seen details of the new Mercedes-Benz GLB model thanks to opinions and reviews published by 400 journalists and influencers from all over the world.

All took part in Mercedes' launch event in Marbella that finished last Sunday, 24 November. The resort estimates that the prestigious launch meeting over 11 days generated 3,000 overnight stays.

Although different sites around Marbella were used, most of the activity by far took place at the Palacio de Congresos. This is the second time that the centre has hosted a similar event. At the start of 2019 Audi also visited the resort.