Benalmádena promotes underwater tourism

With the slogan, 'Benalmádena Sumérgete con nosotros', (Benalmádena, dive in with us), the Costa resort launched its latest tourism initiative on Wednesday at Fitur.

Mayor of Benalmádena, Víctor Navas, said that tourism related to the sea both above and below the surface, was key to the resort's new strategy.

The council is working with local marine wreck diving company, Nerea Arqueología, to diversify and expand the existing offer to tourists with investment in so-called Blue Tourism.

Meanwhile neighbouring town, Torremolinos, was presenting its plan to secure a Spanish tourism quality assurance mark for the thirty 'chiringuito' beach bars along its shoreline.

Mayor of Torremolinos, José Ortiz, said that the council was working on a 'Torremolinos, Quality Gastronomy' campaign and was meeting national tourism chiefs.