How to sell the Andalusian sunshine in a dull London

Seeing the names of tourist destinations and images that take you to warm sandy beaches on the side of red double-decker London buses is common at the time of the World Travel Market. This year Malaga, Torremolinos and Almuñécar were among destinations that used this form of transit advertising to get their message across to a wider audience. Meanwhile the Costa del Sol tourist board took traditional Biznaga flowers into the streets and treated tube passengers to a bright stroll along the Malaga coastline.