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Wines from down under
Food and drink opinion

Wines from down under

Some bodegas have found themselves in one of the hottest and driest wine regions on the planet

AJ Linn

Malaga

Friday, 10 May 2024, 12:35

Although they made few inroads into the European mainland wine market, the Commonwealth connection always guaranteed Australian wines a special place in the UK. Indeed, there was a time before the Common Market, much less the European Union, when they were the flavour of the ... decade. During the 1980s and 1990s Australian wine producers redoubled their marketing and branding efforts to promote their wines internationally. These included participating in competitions, tastings and promotional events - establishing strong brand identities.

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