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The 'new Costa del Sol' is launched in Madrid

  • It was presented to tourism operators and other industry professionals at a special dinner at the Palacio Duques de Pastrana on Wednesday night

A new Costa del Sol, with a renewed tourist offering, was presented to tourism operators and other industry professionals at a special dinner at the Palacio Duques de Pastrana on Wednesday night.

Those in attendance were shown how the area had developed over recent years thanks to the principal new drivers of the tourist economy, namely the Caminito del Rey, gastronomy, golf and inland tourism.

According to Jacobo Florido of Turismo Costa del Sol, though foreign tourist numbers had fallen, the 'new' Costa del Sol is attracting increasing numbers of tourists from within Spain which was proving "more profitable and sustainable" - a trend he hoped this campaign would encourage to continue.