José Luque (centre) with Louise Cook-Edwards and Neil Hesketh. Karl Smallman
Costa media members go back through decades of Marbella history

Costa media members go back through decades of Marbella history

The April meeting of the Costa Press Club included a talk by José Luque, CEO of Fuerte Hotels and president of Aehcos hoteliers' association

SUR in English


Wednesday, 24 April 2024


The Costa Press Club chose Marbella as the venue for its April meeting, and the theme was appropriately “Marbella moves with the times” - illustrated by a talk in the Hotel El Fuerte Marbella, which recently reopened as a stunning five-star establishment following a 31-million-euro refurbishment.

The speaker, José Luque, President of the Costa del Sol Hoteliers’ Association (Aehcos) and CEO of Fuerte Hotels, illustrated the changes that have taken place in Marbella over the past decades through the history of the hotel, which was established after his father, a former chocolate factory owner from Estepa, bought the site in 1954. When he died, his widow successfully adapted from being a housewife to running a hotel while their five children completed their studies. All then joined the business.

As the Costa del Sol has grown and flourished, Marbella has won the reputation of being the grand dame of luxury tourism, and this year was awarded the title of Best European Destination. The family have continued to lead the way, opening more luxury and innovative lifestyle hotels, with the flagship El Fuerte Marbella waterside hotel always at the forefront.

After a tour of the hotel, club members moved on to another recently upgraded establishment, Öbal Urban Hotel, which was formerly known as the San Cristóbal. Owned by the Parra family, this hotel has been an iconic part of Marbella life for many decades and has now had a total upgrade to four stars and a new, vibrant, urban concept. After cocktails on the terrace and a tour, members sat down to a meal served in the hotel’s Restaurante Alameda.

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