Costa del Sol resorts promote their individual attractions

Malaga mayor Francisco de la Torre speaking at Fitur.
Malaga mayor Francisco de la Torre speaking at Fitur. / SALVADOR SALAS
  • As usual, Malaga had a separate stand, as did Marbella and Nerja this year

The Costa del Sol stand makes up a big part of the Andalusian space at Fitur this week. Here local town halls are working together to promote their destinations.

As usual, the city of Malaga had a separate stand, and this year Marbella and Nerja also chose to be independent of the Costa stand. "Marbella is a flagship of the Costa del Sol and we ought to have our own, personalised presence at Fitur," explained mayor Ángeles Muñoz. The resort announced a bid to be culinary capital of Spain in 2021.

The Malaga city delegation spent time on Wednesday meeting representatives of cruise companies and signing a deal with a major Chinese tour operator.

Meanwhile, back on the main Costa del Sol stand there was also an emphasis on presenting the area's resorts as off-season, winter destinations. Torremolinos stressed how it had regenerated itself and Estepona announced a new Italian-designed residential development for a vacant plot on the seafront.