Queues to try on clothes, to pay and to park. The start of the winter sales after Kings' Day drew tens of thousands to the main shopping areas of the Costa del Sol this week.
Aggressive discounts, of up to 70 per cent and especially on clothing and accessories, sent spending soaring, according to shoppers out and about in the last few days.
"We've come to have a sniff around with no plans to buy anything in particular. But we've found good clothes at a good price and have gone for it," said Patricia who was shopping with her partner in Marbella's La Cañada and laden with bags. Police were controlling traffic outside. "I knew it would take a while to park, but in the end I've been lucky and it only took me half an hour to find a space," said one shop assistant in Adolfo Domínguez.
Other malls and town centres experienced the same enthusiasm. There was a two-kilometre tailback to get into the Plaza Mayor shopping centre, near Malaga airport, and a shop assistant at El Corte Inglés store in the city claimed that there were twice as many people around as last year.
According to employment specialists, Adecco, the sales will create 1,500 temporary jobs in Malaga province. "There's a lot of work over these coming days. It's really useful for me as I can fit it around my studies," said a temporary worker in H&M in Malaga city.
As usual, it was the big brand names and national chains that were attracting the most attention this week.
"I've come with my sister, and while one of us looks for clothes, the other is waiting in the queues. If not, we'll waste the whole day," explained Laura Montes while waiting for her turn to be served in Bershka.