Food and drink
Greggs takes flight as first Spanish branch opens at Tenerife South airport
British holidaymakers can now skip the duty-free for a sausage roll souvenir as the bakery giant brings affordable breakfast deals to the Canary Islands.
Dilip Kuner
The British expat community in Tenerife has long survived on a diet of sunshine, local Mojo Picon, and the occasional "English breakfast" that looked suspiciously like a cry for help.
But the geopolitical landscape of the Canary Islands is about to shift. Move over papas arrugadas (Google it!), you have a new, pastry-clad rival.
Greggs is officially touching down at Tenerife South Airport, and itās bringing enough puff pastry to cause a localised weather event.
In a move that proves the British holidaymakerās primary fear is being more than six miles away from a Steak Bake, the bakery giant is launching just in time for the summer season.
For those dreading the "bittersweet" flight back to the rainy UK, Greggs is offering a soft landing. Theyāve promised to "soften the blow" of departure with the most affordable breakfast deal in the entire airport - meaning you can finally spend your last remaining Euros on something more substantial than a ā¬9 bottle of lukewarm water and a sad sandwich.
However, this isnāt just a carbon copy of the shop in Newcastle. This is Greggs with a "sun-soaked twist." In a bold attempt to go "loco," theyāre introducing a Spanish Omelette Breakfast Roll and freshly squeezed orange juice.
For the traditionalists who find an omelette too exotic, thereās a "dazzling" new Blueberry Muffin to accompany the familiar, flakey staples that have sustained a nationās hangovers for decades.
The marketing pitch is clear: forget the duty-free perfume that smells like a chemistry set and ignore the novelty fridge magnet of a lizard wearing sunglasses. The ultimate souvenir to bring home to the family is now a Sausage Roll baked under the Spanish sun. Itās a bold new era for aviation - where the most important pre-flight check isn't the fuel levels, but ensuring the oven is preheated for the arrival of the first hen do of the morning.