The new store in Seville, before it opened its doors to the public. / ABC SEVILLA

Customers queue for opening of the first AliExpress store in Andalucía

It opened its doors doors this Thursday, 11 November, becoming the sixth AliExpress Plaza store to open in Spain

ESTER REQUENA

The huge Chinese retailer AliExpress boasts a new physical store presence in Andalucía from this Thursday, 11 November, after the Alibaba Group's global online sales platform opened in Seville as part of 11.11 World Shopping Day.

Located in the Lagoh Shopping Centre in Seville it becomes the sixth AliExpress Plaza brand store to open in Spain.

With a sales area of 335 square metres, the new store will stock about 1,000 different products from around 50 different brands, among which are Xiaomi, Ikohs, InnovaGoods and Braun. The main product categories available in the store will be consumer technology, mobile telephones, television and beauty.

"Our online market has many customers in Andalucía and this new store provides them with an additional way to connect with our brand, while reinforcing AliExpress' value for money", explained William Wang, general manager of AliExpress in Spain, Italy and France.

During the 11.11 World Shopping Day event, the AliExpress Plaza store in Lagoh, as well as the stores in Parquesur (Madrid), Finestrelles, Gran Vía and Westfield La Maquinista (Barcelona), will be offering discounts on all available products. The offers will run until Saturday, 13 November, exclusively at these physical locations. Televisions, mobiles and headphones will have up to a 30 per cent discount, electric scooters will have up to 25 per cent, licensed products will have up to 60 per cent and there will be discounts of up to 80 per cent on cosmetics and beauty products.

Additionally, from 11 to 13 November there will be a special opening promotion exclusively at the AliExpress Plaza store in the Lagoh shopping centre: the first 200 customers who buy in the store each day will receive a random additional discount that will be applied to their purchases.