The some 14,000 British residents in Mijas and Fuengirola now have a selection of Tesco products available on their doorstep.
The Food Co, a firm with an exclusive licence to sell goods from Tesco in Spain, opened only its second store in Spain on Tuesday, on the road from Mijas to Fuengirola.
"This is very good news for the town," said Mijas mayor Josele González, who attended the opening of the store which required one million euros of investment. "It proves the fact that large multinational companies are deciding to invest in our municipality despite the very complicated circumstances we are experiencing throughout the country."
The establishment has more than 7,000 different Tesco-brand products and other household names. "This will make the life of these local British residents even more comfortable, as they will now have an extra space to access products that they would not have otherwise. We are going to continue working along these lines, to attract investment to our town and improve the provision of all kinds of services," added González.
Store manager Ben Suttie said that the shop was in a perfect location to attract both British and people of other nationalities "including Spanish".
"It's a medium-size store and we have a large stock of all types of products," he said.
Andrés Ruiz, councillor for Town Planning, expressed his delight that "investors from the United Kingdom continue to have confidence in our town despite Brexit and the pandemic".
He added: "The main thing is that 49 new jobs have been generated, which is essential in the times we live in when so many families are suffering the devastating consequences of the virus on their domestic economy."