Construction work on a modern olive oil mill, designed by industrial designer, Philippe Starck, began in Ronda on Wednesday, when the first stone was laid on the site of the 11-million-euro project.
The first phase of LA Organic Experience has already been completed with the creation of an oleo-tourism route, incorporating works by the renowned French designer, on a 25 hectare farm a few kilometres from Ronda on the road to Campillos.
Now the new mill building will be added and built with recycled materials. It will incorporate the most avant-garde technology, the company said, and focus on the production of organic olive oil.
The Starck design, based on drawings that have been made public, will have six or seven floors and a large horn will stand out, in allusion to bullfighting. There will also be an olive, weighing around 12 tonnes, and an eye, as drawn by Pablo Picasso, will be built 15 metres tall.
"We are replicating what has already been done in the world of wine," explained Pedro Gómez de Baeza, president of LA Organic, referring to the Marqués de Riscal bodegas, designed by Frank Gehry who also designed the Museo Guggenheim Bilbao.
"It will place the region on the world map of quality tourism based around a product as Spanish as olive oil," said LA Organic. The oil mill is expected to be completed in 2023.