View of the existing pool area of the H10 Andalucía Plaza. SUR
Hard Rock Hotels arrive on the Costa del Sol with three-million-euro investment

Hard Rock Hotels arrive on the Costa del Sol with three-million-euro investment

Planners have given the green light to the reform project on the site of the iconic Andalucía Plaza in Puerto Banús

Pilar Martínez

Thursday, 28 October 2021, 10:02


Hard Rock Hotels is planning to make its mark on the Costa del Sol and the emblematic restaurant chain is investing three-million-euros to reform what was previously the H10 Andalucía Plaza, in Puerto Banús.

The new themed hotel could open as early as next spring after Marbella town hall planners gave the project, presented by Comercial Sol D'or 1992, the green light this week.

The plans will see the iconic Andalucía Plaza, the first hotel built in Puerto Banús in the 70s, transformed into four-star establishment with improved accesssibilty, a new lobby, 384 bedrooms, eight convention rooms with capacity for up to a thousand people, four restaurants, a chill-out terrace and new swimming pools as well as a spa centre and gym.

In the summer an investment fund acquired the premises from the H10 group, which will continue to operate the hotel until the end of the year. Bain Capital Credit and Stoneweg Hospitality, is a real estate investment platform headquartered in Geneva.


After the purchase of the hotel by the investment fund in June, the new owners said that the objective was "to transform this iconic business located next to the Marbella Casino into a unique 'lifestyle' destination and a central point for the multiple events that take place throughout the year in Marbella.”

Fabio Longo, CEO of Bain Capital Credit, stressed that "our experience in the Spanish hotel sector will allow us to strategically invest in its facilities and reform the site to reach its full potential, in collaboration with Stoneweg."

Fourth hotel in Spain

This hotel would be the fourth for the chain in Spain and its first in Andalucía. Hard Rock Hotels began its activity in the country in 2014 with the opening of its first hotel in Ibiza and later in Tenerife. This yet it has also opened a new hotel in Madrid, making number 35 in its portfolio.


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