One of the beaches on the Marbella coastline. / sur

Marbella nominated for 2022 Best Tourist Destination in Europe award

JOSÉ MARÍA MARTÍN

With the numbers of visitors in high season recovering to pre-pandemic figures, Marbella could win new recognition that would enhance its image as a tourist destination.

The town has been nominated for the 2022 Best Tourist Destination in Europe award, which is granted by the European Best Destinations travel website.

The advantages that the prestigious award granted by this international brand would bring are significant.

The promotion is estimated to be worth ten million euros, in addition to the diffusion on international media, such as Forbes, Vogue, Yahoo or Geo.

The mayor, Ángeles Muñoz, highlighted the importance of this distinction for the municipality.

"It is great news and will strengthen us as a destination for visitors with high purchasing power, influencers, media and tourism professionals…"

"We will be part of a list of twenty cities that will be promoted as unique and quality places," said the mayor.

She added, "The goal of European Best Destinations is to publicise our continent as the number one destination in the world and we want to lead this campaign from Marbella, where we offer excellence, an enviable quality of life and first-rate tourist infrastructures."

The European Best Destinations web portal is based in Brussels and was created in 2009 with the aim of promoting culture and tourism in Europe.

It is associated with more than three hundred community delegations and the EDEN network, created by the European Commission.

It has a potential audience of six million travellers and its work impacts more than 400 destinations in collaboration with tourist offices, through the creation of travel guides.

Three times a year they organise competitions open to the public, including the Best Destinations of the Year award, for which the Marbella municipality has been nominated, and which bring together millions of travellers who vote for their favourite destinations.

The title for best destination will be awarded through an online vote through the European Best Destinations website, which will take place over three weeks, from 20 January to 10 February 10 2022.

"It will be a few days in which we will encourage all citizens and tourists to cast their vote to get Marbella to number one in this exclusive ranking,"said the mayor.

According to data from the National Institute of Statistics, highlighted by the Tourism delegation a few weeks ago, the tourism sector has been reactivated during the month of August, with 51,443 visitors from other countries, as well as the 36,023 nationals.

"It has been a month that has already recorded global figures very close to those of the same period in 2019," said the general director of the sector, Laura de Arce.