The Costa del Sol hoteliers association, Aehcos, has launched a fund raising campaign to help those affected by the eruption of the La Palma volcano.
The travel sector on the coast once again shows its compassionate side and, in collaboration with Cáritas Diocesana de Tenerife, is raising money for those most hard hit by the disaster as they have watched their homes, businesses and possessions disappear under the mass of molten lava or be destroyed by the ash and gases being spewed from the volcano.
It is estimated that some 8 per cent of the population of this island in the Canaries has been affected by the eruption of the Cumbre Vieja.
Aehcos did not want to be left out of supporting those most affected by the catastrophe and the association has launched its campaign under the slogan "What is little for you means a lot to others".
The group has provided a bank account number for people to make donations. Transfers can be made to the CaixaBank account number ES80 2100 9626 60 2200229751, and the transaction should indicate the name of the company or individual and CIF, DNI or NIE in the reason for transfer field.
The Costa del Sol hoteliers association has 350 associates, who represent more than 88,000 accommodation places that represent 85 per cent of the hotel beds available in Malaga province. It has been in existence for 41 years and is the oldest hotel trade association in Spain.