Attendees gathered to celebrate the launch of the online shop. / sur

Cudeca celebrates the launch of its new online shop joanbycudeca.org

All proceeds from the vintage clothing site will go to the palliative care provided by the foundation

NEVE MATTHEWS

The Malaga-based NGO Cudeca Foundation, which offers specialised palliative care to patients living in the province of Malaga who suffer from cancer and other illnesses, has launched its new online shop joanbycudeca.org.

Presenting a new innovative concept of sustainable fashion, the range of products on display in the online shop brings together top brands of second-hand and vintage clothing, with a retro feel.

All proceeds support the Cudeca Foundation's mission to provide free expert palliative care to around 1,600 people a year and give comfort and support to their families.

Celebrated in the Plaza de la Merced Cudeca charity shop, one of its 25 physical stores in Malaga, attendees to the launch wore sunflowers pinned to their clothes, the symbol of palliative care.

Joan Hunt, the founding spirit of Cudeca after whom this project is named, passed away in June.

Daniel Beaudet, retail manager at the foundation, described the online shop as “having a variety of vintage clothing for solidarity and sustainable purposes.”

He led a toast to Joan and highlighted the work of the charity and the positive impact it makes on those who need it most.

To visit the online shop, go to joanbycudeca.org.

To donate or become a regular donor to the charity, go to cudeca.org.