The multinational soft-drink manufacturer, Coca-Cola, is testing an ‘innovative’ new bottle cap on the Costa del Sol as part of its commitment to achieve 'A World without Waste'.
The new plastic caps, attached to the neck of the bottle, are part of a test that will last for only last ten weeks in Spain, in just a few regions that also includes Toledo, Catalonia, the Balearic Islands, Aragón and the Canary Islands.
Until 6 September, the company will market some six million plastic bottles with the new caps on all the 500cl Coca-Cola variants including the original flavour, Zero sugar, and Zero caffeine.
The trial will serve to test the production process of the caps, which have been manufactured in the company's plant in Barcelona, assess their performance in hot climates and collect feedback from consumers before proceeding with their gradual rollout in other countries by the end of 2021.
The opening system is the same as that of the standard bottle, however, the innovation lies in the ring that surrounds the neck of the bottle, to which a tab has been incorporated that keeps the cap attached to the container.
“In addition to gradually beginning to adapt to European legislation in advance, we want to send a message to the consumer: enjoy your drink, close the top and recycle the bottle and cap together” said Ana Gascón, director of the Sustainability Strategy for Packaging for Europe at The Coca-Cola Company.
“This message contributes to our vision of working together to achieve a World Without Waste, and committing ourselves to collect all the packaging that we sell by 2030,” added Gascón.
"We are especially proud that Spain is the first country to put the production and performance of closures to the test in hot climates, before a wider roll-out in Spain and other countries begins," she said.
Director of the drink giant's Barcelona manufacturing plant, Sergio Ferré, said that "this innovation allows the consumer to recycle the bottle together with the cap, avoiding its loss and the generation of waste. It is an innovative design, marking an important milestone on our roadmap to make our packaging increasingly sustainable.”