The Anantara Villa Padierna has become part of The Leading Hotels of the World, the biggest global association of luxury hotels. It is the third establishment in the Marbella area to be admitted to the club, and with it a select market of top-range clientele, after the Marbella Club and Puente Romano. The Gran Hotel Miramar in Malaga city is also a member.
Villa Padierna announced this week that it had met the requirements to join the association, which is a benchmark for high-end tourism all over the world. Manager Jorge Manzur says its membership will increase the hotel’s volume of business by between 500,000 and 750,000 euros this year alone.
Its official incorporation will take place on 1 March and will give the hotel the best access to American markets as well as those of some European countries which until now have been difficult to reach. It will also help to attract more group and conference business at times of year when fewer tourists visit the area.
It is not easy to become part of The Leading Hotels. An anonymous inspection is carried out by an independent auditing company and membership is only possible for those who receive an 85 per cent satisfaction rating or higher.
The inspectors, who book as genuine clients, evaluate their whole experience from the moment they arrive to the time they check out. At the end of their stay they identify themselves and interview the manager about the internal functioning of the hotel. They then examine the results of client satisfaction surveys. Villa Padierna passed with a rate of 90 per cent.