The council in Marbella is to set aside funds to support the training of the municipality's elite sports men and women.
The main part of t he programme will be the sponsorship of individuals and teams competing in national or international competitions.
The town hall says that the scheme has two advantages. Not only will the competitors have the resources to do well, but the town will also raise its profile. The project has been christened Marca Marbella (Brand Marbella).
The plan will be built into the town hall budget for next year and local firms will be encouraged to take advantage of the sponsorship opportunities. To benefit, clubs must be registered associations and individuals must be on the 'padrón' town hall census roll.