Tourism authorities from Andalucía and the Costa del Sol have come to London this week with one firm intention: to win back British tourists after the drop in figures this year.
With the World Tavel Market starting on Monday, the delegations from Andalucía and the Costa del Sol got a head start by taking their message out into the streets. Both campaigns had the same goal but were aimed at different types of potential tourist.
On Sunday the Junta de Andalucía's tourism arm, Turismo Andaluz, set up camp in the giant Westfield Stratford City shopping centre, where families were given a taste of Andalucía while having a day out early Christmas shopping.
Meanwhile the Costa del Sol tourist board chose Victoria Station as its base, taking a view of Spain's sunshine coast to the travellers of all nationalities passing through the busy hub.
Both the regional minister for Tourism, Javier Fernández, and the president of the Costa del Sol tourist board, Elías Bendodo, stressed the importance of promoting the destinations outside in front of potential tourists before taking their campaigns into the World Travel Market. There, in the ExCel centre, Monday sees the start of three days of meetings with tour operators, agencies and more professionals in the industry.