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The guarantee of "quality" and "accuracy" from the university's experienced researchers

The guarantee of "quality" and "accuracy" from the university's experienced researchers

The local English-language newspaper survey was carried out in Estepona, Nerja and Fuengirola between April and June

SUR IN ENGLISH

Friday, 24 September 2021, 14:31

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The English-language newspaper survey was coordinated by Gloria Santiago, a lecturer in market research at the Department of Business Administration, part of Malaga University's Faculty of Commerce and Management.

She explains how English-speaking students were selected from the university's Faculty of Tourism to carry out the surveys.

"A hundred people in each location were interviewed, that is 300 in total, with a deviation of just 5%, so a lot of people answered the survey," said Santiago, whose department then analysed the answers to produce a report with the statistics obtained from the data collected.

The project was organised through an OTRI research contract (investigation results transfer office) to give the report a "guarantee of transfer of knowledge", explained the expert.

"This is to show that the study was carried out by an official organisation, by the University of Malaga with its researchers behind it," she added.

And the expertise of the researchers at the university guarantees the "quality and accuracy" of the results, pointed out the expert.

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