Malaga CF's season ticket sales campaign will have a much different feel this year as the club aims to keep losses at a minimum after its ten-year spell in the first division came to an end.
Though they've failed to find a winning formula on the pitch, club officials have been working hard to find a formula that will encourage fans to continue to lend their support in Segunda next year.
To this end, several incentives have been introduced but the stand-out measure is the reduction in prices - an average across the board of 20 per cent.
Those who renew existing season tickets before 30 June will also benefit from an all-inclusive package which will allow ticket holders access to all games held at La Rosaleda (21 league games, plus any Copa del Rey or hypothetical play-off games).
Online renewals will also benefit from a five per cent discount, while those who renew this month will also see the prize frozen for the following year (which would be a massive saving should the team be promoted at the first time of asking).
Given the enormous loss of television revenue following relegation, getting as many season tickets sold is of major importance for the club.
The campaign, which will start on Monday, 11 June, has already been delayed by the ongoing crisis at the club. It was hoped that the appointment of a new coach and movement in the transfer market would excite the fans and stir some optimism but that is yet to materialise and the sales campaign couldn't be delayed any longer.
Current season ticket holders will be given the opportunity to renew first before the process is opened up for new members to purchase.
As was the case last year, tickets can be purchased in installments, interest-free. For new purchasers, the prices vary from 150 to 850 euros.
Season tickets for children born after 1 June 2006 cost just 50 euros.