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“The Malaga spirit never dies!”

A still from the video, released on social media on Monday.
A still from the video, released on social media on Monday. / SALVADOR SALAS
  • SUR has launched a video campaign to stoke feelings among the fanbase to help the team gain promotion at the first time of asking

If Malaga are to get back into La Liga at the first time of asking, the backing of the fans will be a key element.

This is why SUR and SUR Deportes this week launched a video to help stir up passions among the supporters called “El malaguismo no se para” (the Malaga spirit never dies).

In it, fans are travelling to a game and it breaks down. While they are at the roadside, Malaga's relegation is confirmed on the radio. Despite brief sadness, the fans then get off the bus (in reality the real team bus) one by one and start pushing it as they chant their team's name.

The video was made in collaboration with film director Enrique García and just a day after its publication had reached 468,567 people across SUR's social media platforms, including those of SUR in English and SUR Deutsch Ausgabe.