Mercadona has once again beaten its sales record and is in the midst of a "drastic" transformation process at the start of its plan to open outside Spain for the first time. This was the key message from the supermarket company's founder and president, Juan Roig, announcing the company's annual results on Tuesday.
Last year Mercadona opened ten shops in Portugal and plans to open 140 more there to add to its 1,636 in Spain, where it feels the market is now saturated.
In 2019, the Valencia-based chain had an income of 25.5 billion euros, an increase of 5% on 2018. This puts it back as the Spanish company with the highest sales.
Annual profits also increased by 5% to 623 million euros, despite an increase in investment costs of 46% to 2.2 billion euros, paid for from its own funds.
An average shop has 2,200 customers a day, an increase of 80 on 2018. The chain is rolling out new-look stores and in the three years since it started its revamp it has an average of 200 shoppers a day extra in each store.
At the end of 2019, the company's market share was 26.9%, more than three times its nearest supermarket rival.