As they do every year, tourists have been flocking to the isolated rural landscape of the Jerte valley, in Cáceres province, Extremadura, to photograph the spectacular display of cherry blossom. One and a half million cherry trees grow in the area and 3,500 farmers form part of the local cooperative. Some 70 per cent of the fruit is exported. The UK alone imported 8.4 million euros' worth last year. But until this weekend at least it is the blossom that attracts, which this year was enhanced by late snow.