Zara, Santander, BBVA, Movistar, Repsol and Iberdrola have kept a place within the Brand Finance annual ranking of the world's 500 most valuable brand names. El Corte Inglés has entered the list, which is headed by Amazon, for the first time.
According to the survey, the highest valued Spanish brand is Zara, with a value of 17.5 billion dollars (14 billion euros) and an annual increase of 21.2%. Santander is close behind, increasing 1.7% to 16.2 billion dollars (13 billion euros).
Within the ranking, Zara, which is part of the larger Inditex group, is number 82, rising eight places in the year, while Santander falls from 81st to 92nd place.
BBVA (11.6 billion dollars) rises from 177th to 131st, Movistar (11.4 billion dollars) from 136th to 132nd and Repsol (four billion dollars) from 483rd to 443rd; Iberdrola (3.9 billion) fell back from 407th to 468th position.
Department store group, El Corte Inglés has entered the list for the first time in 434th position, with a value of 4.1 billion dollars “due to its employees and customer service” and for being “one of the country's biggest wealth generators”.