Business leaders and the town hall in Mijas have come together this week in order to work through the logistics of implementing the new 'Marketing Plan for Golf in Mijas', developed by the University of Malaga.
Councillor for Tourism José Carlos Martín explained that of the main objectives of this document the first that will be developed is the promotion of this sport among residents to help the sector to recover from the pandemic and the perimeter closures.
As SUR has learnt, this goal is in addition to four others: public-private collaboration for the management of the sector in the municipality; the reinforcement of the image of the town as a golf destination with the creation of its own brand; the implementation of a joint marketing platform for the courses; and the reduction of the seasonal nature of the product.
"There are many jobs that depend on this sport and, above all, on the people who come to play it. Let's not forget that once they finish playing, they carry out all kinds of consumption throughout our municipality and that is also an essential part for the revival of the economy," said the local head of Tourism.