"Isolated" and "withdrawn" was how one elderly resident described how she felt before making the decision to have her hearing tested and getting a hearing aid fitted.
Now she is enjoying a social life again and joining in conversations, realising just how much she was missing out on before consulting the experts at Sontec Hearing Centres.
This gain in quality of life has been experienced by the many customers who have had hearing aids fitted at Sontec Hearing Centres since the practice was established on the Costa del Sol more than 20 years ago.
This week provides the ideal opportunity to arrange a free hearing test. Wednesday 3 March is World Hearing Day and this year the World Health Organisation's theme is 'Hearing care for ALL! Screen. Rehabilitate. Communicate'.
According to the WHO the day represents a global call for action to address hearing loss and ear diseases throughout life.
Key messages to the general public include the reminders that good hearing and communication are important at all stages of life and that hearing loss (and related ear diseases) can be addressed when identified in a timely manner and appropriate care sought.
The organisation encourages people at risk of hearing loss to check their hearing regularly and seek help when necessary.
Alfonso Sánchez, chief audiologist at Sontec Hearing Centres, said: "We are used to getting our eyes tested every year at the opticians and it's normal to have regular check-ups at the dentist, so why do we neglect our ears? It's just as important to have our hearing tested regularly."
Sontec is an independent practice whose hearing centres cover the main area of the Costa del Sol and Gibraltar. The team of fully qualified audiologists work with clients to find the best hearing aid solution to suit individual needs, with no specific commitment to any one manufacturer.
The centres offer the latest in hearing aid technology, always offering the best advice, taking into account the client's budget.
Services provided include a free no-obligation hearing consultation with in-depth and thorough evaluations, unbiased advice and recommendations.
Sontec also offers a compehensive after-care service with hearing aid fine-tuning, maintenance and repairs.
For more information call 952 667 402 / 03.
Visit www.sontec.es or call in at the centre in Calle Hermanos Pinzón 4, Edificio Florida II, Local 9A, Fuengirola.