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Costa del Sol hoteliers fight back against Covid business devastation

View of the Meliá Costa del Sol, one of the hotels that has carried out a comprehensive reform.
View of the Meliá Costa del Sol, one of the hotels that has carried out a comprehensive reform. / SALVADOR SALAS
  • A hotel industry body hopes the proposals will help enable the recovery of the sector that has suffered massively from the lack of tourists since the start of the worldwide pandemic

Costa del Sol hotel owners are seeking European funds to fight their way out of the Covid-19 crisis and have presented their bold ideas for five new projects.

The initiative includes plans for smart hotels, an energy efficiency experience centre, a tourist intelligence platform, a cybersecurity experience and sustainability mobility proposals.

The Costa del Sol Hoteliers Association (Aehcos) has presented them to the Malaga province tourism delegate of the Junta de Andalucía hoping they will be accepted and help enable the recovery of the sector that has suffered massively as tourists have stayed away from the coast in their droves.

The report was prepared in collaboration with the consulting firm PriceWaterhouseCoopers and the Technological Institute Hotelero.

Luis Callejón Suñé, chair of Aehcos forecast, said, “These five major projects will bring benefits for employment, the tourism sector, society and the economy.”

Cybersecurity

In the report handed to the regional govrenment the group proposes a project based on an improved connection of the entire Andalusian coastline to points of greatest interest inland - by improving infrastructure and promoting smart mobility and low emissions.

One of the more unusual proposals is to create a cybersecurity centre of excellence for advice, development, support and response to cybersecurity threats and incidents against the hotel sector.