Puerto Banús celebrates its 50th anniversary in 2020 and is planning events and festivals all through the year, special activities in collaboration with luxury brands and a campaign aimed at 'millenials' to focus more of its attention on young people, especially via social media. The aim is to attract more tourism, not only to the port but to Marbella as a whole, says CEO Juan Nuñez Insausti.
Puerto Banús has always been popular with jet setters, but the 50th anniversary is seen as a turning point in its marketing and promotion.
The marina is currently celebrating the festive season with its Christmas Market, which continues on the Muelle de Ribera until 5 January from 10am to 8pm. It includes 27 stands selling a variety of goods, and there are activities for children.