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Mercedes is latest luxury car brand to arrange global launch in Marbella

Inside the congress centre, the venue chosen for Mercedes' November unveiling.
Inside the congress centre, the venue chosen for Mercedes' November unveiling. / JOSELE
  • Improvements to the Palacio de Congresos are being hailed as a reason for attracting the November event, which comes after Audi visited earlier this year

Mercedes-Benz has chosen Marbella for the global launch of its latest car model. The German luxury-car giant will unveil its new creation to important customers and motor-trade media at the town's congress centre in November.

The numbers speak for themselves about the importance of this motor event for Marbella that will be held over 20 days, from 5 to 25 November. According to Mercedes, the show will generate 2,800 overnight stays in three to five star hotels, attract invited guests from 24 countries and bring together 400 journalists, bloggers, influencers.

As well as the extra business in low season for hoteliers, the activity generated for other sectors of the tourism industry will be significant. The Marbella Palacio de Congresos convention centre will earn 60,000 euros for hiring out its space.

The Mayor of Marbella, Ángeles Muñoz, this week highlighted the behind-the-scenes work that went into securing the Mercedes deal and beating the competition. She explained that the worldwide image of Marbella as a luxury destination and recent renovations costing 400,000 euros at the congress centre had helped to win the contract.

By the time the event is held in November, an expanded parking area on land next door will be open and the centre will have one of the largest murals in the world on the outside, by artist Curro Leyton.

Muñoz said, "All this work helps turn Marbella into a sought-after destination for congress tourism."

The Mercedes event comes after the international launch of an Audi model earlier this year that saw 3,200 guests from 120 countries. The council estimates that Audi brought in an extra 7.5 million euros to Marbella.

Like Audi, the Mercedes event isn't expected to be open to the public.