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International firms stress the advantages of setting up on the Costa del Sol

Representatives of international firms based on the PTA with SUR journalists.
Representatives of international firms based on the PTA with SUR journalists. / ÑITO SALAS
  • The regional minister for the Economy said that reducing red tape involved in the creation of new businesses in Andalucía was a priority

The Andalusian Technology Park (PTA) has become a magnet for international talent. This was one of the main conclusions reached by a panel of experts from international firms based in Malaga, who were joined by the regional minister for the Economy, Rogelio Velasco, at a round table event organised by SUR this week.

When looking at the problems and challenges currently faced by the PTA, the representatives of Accenture, Premo, Tupl, Oracle and Dekra went further than the immediate road traffic access issues. In order to remain competitive and continue to grow, Malaga's park needs to attract new firms and private investment, improve its links with the university, create a global brand for international promotion and be able to retain the talent it attracts.

"Spain is the fourth country in the world in terms of places that directors of companies around the world would choose to come to. We're better than we think; we must lose our complexes - we do things better than more advanced countries," said Velasco, who is also president of the technology park.

Dolores Villatoro, a director at technology multinational Accenture, which started at the PTA with 20 employees and now has a staff of 1,500, stressed the recruitment advantages of Malaga. "This is a city with a quality of life that attracts foreign talent," she said, adding that labour costs were a competitive advantage over other European locations.

Sofía Schneider of Oracle, a firm that arrived in the PTA in 2007 and now employs 690 workers of 30 nationalities, said, "People choose their firm but also the city and the environment in which they want to live."

Referring to the creation of new companies in Andalucía, Velasco said that reducing red tape "substantially" was a priority for the regional authority.

"I'm moderately optimistic; 25% of regulations could disappear or be reduced, and we will try to simplify the rest," he said at the SUR round table event.