Madrid tourism fair offers perfect stage for Costa firms to show off new projects

The busy Costa del Sol space at Fitur, open to the public last weekend.
The busy Costa del Sol space at Fitur, open to the public last weekend. / SUR
  • BlueBay announced a new hotel on the Costa del Sol while Higuerón Hotel Málaga is carrying out a 22-million-euro upgrade and expansion

The international tourism fair, Fitur, which took place last week in Madrid was more than just an opportunity for tourism authorities to showcase their attractions. The annual event is also the perfect stage from which private firms can announce their new projects and successful results.

One firm to take advantage of this was BlueBay, which announced the opening of a new hotel on the Costa del Sol. The company's director general Ramón Hernández, said that the group's growth plan up to 2020 includes a new venture in this area but that further details would not be revealed until February.

BlueBay Hotels already has one hotel on the Costa del Sol, a four-star establishment in Puerto Banús.

Between now and 2020 the group plans to spend 60 million euros on new hotels, new lines of business and a new website, explained Hernández.

The Costa del Sol and Andalucía sections at the fair had space set aside, not only for local businesses to hold meetings with fellow industry professionals, but also for firms' representatives to address the press and members of the public.

The director general of Higuerón Hotel Málaga, José Navas, used the space to reveal an ambitious expansion plan for its Benalmádena hotel. Some 22 million euros are to be invested in two phases of the project.

The first, to be completed by June this year, involves the refurbishment of 177 rooms and the opening of a new convention centre with a capacity for 1,100 people, as well as restaurants and a gym.

The second phase, ready for Easter 2020, involves the construction of a new block with 113 suites as well as a beach club next to the iconic Carvajal rock. With these changes, the four-star hotel will adopt the exclusive brand Curio Collection by Hilton.

The Malaga-based holiday rentals portal also chose Fitur to announce that 2018 has been the 16-year-old firm's best yet, with profits up 150%.

The company's CEO, Jannich Friis Petersen, pointed out that the positive results were achieved despite the fact that last year all of the properties with no legal registration number were taken off their books. Further growth is forecast for 2019.