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Benalmádena and Torremolinos join forces to promote tourism

Organisers and participants at the tourism fair in Torremolinos.
Organisers and participants at the tourism fair in Torremolinos. / T. B.
  • A new tourism fair covered a broad category within the service industry, with a special emphasis on the attractions offered by the two towns

The bullring in Torremolinos played host to the first edition of the Encuentro del Turismo last weekend. The new tourism fair was organised by WE4TRIPS - an online platform that specialises in the hospitality industry of the Costa del Sol - and the town halls of Torremolinos and Benalmádena. The fair covered a broad category within the service industry, with a special emphasis on the attractions offered by the two towns. Representatives from the local hotel and catering sector and travel agents were all on hand to give information and advice about every aspect of the tourism industry.

More than 200 visitors were invited to try a selection of products presented by local companies, including wines and artisan beers, Iberian products, cheese and locally produced olive oils. There was also a demonstration of ham cutting by award winning carver, José Manuel Yuste.

Guests enjoyed a free bar and paella, while the children tucked into pizzas that were delivered to the bullring by a convoy of motorcycles. The event included a variety of entertainment, including a show by the Club Hípico de Ranchito, which presented sensational horseback dance spectacular, after which, guests enjoyed an afternoon of '80s pop music.

There was also a free draw with the first prize of a brand new Nissan Qashqai, and several other prizes of weekend breaks and dinners in local restaurants.

The event was attended by representatives of both town halls, and David Gil, director of WE4TRIPS.

"This is the first year we have organised this fair and we hope it will now become a regular event. Our aim is to promote the local tourism sector on the Costa del Sol by giving the industry a platform from which to highlight their products and services," David Gil explained to SUR in English.