It doesn't snow, in fact the weather is likely to be warm and sunny and not at all wintry, but Malaga city is one of the best places in the world to spend Christmas. And it's not just local residents who think so.
Besides being designated the best place to enjoy a sunny Christmas by European Best Destinations and being included as such by the Rumbo portal, eDreams, one of the biggest online travel agencies, says bookings in Malaga have risen by 36 per cent compared with last year.
In terms of Spanish rivals, it is beaten only by Barcelona, with an increase of 50 per cent, and Seville, at 38 per cent.
Surveys show that most people in Spain prefer to remain in their own country at Christmas and New Year, but many of those who do decide to go abroad like to travel a long way, including the USA, Argentina and Colombia. For those who travel elsewhere in Europe for the festive season, studies show that the most important aspects they take into consideration are safety (78%), cost (78%), the climate (58%) and culture (57%), as well as the wish to explore new places (27%).