Marbella has been chosen as the venue for the global launch of car-manufacturer Audi's new eco-friendly models. The event will take place in the Adolfo Suárez conference centre between 23 January and 14 February next year and will be attended by around 6,000 Audi executives, explained the town hall in a statement.
The mayor, Ángeles Muñoz, said that the event would help to promote the resort as a quality destination by linking it to important brands and would attract the media from around the world.
The launch will also be a welcome boost to the tourism sector in the middle of the low season.
While the main venue will be the conference centre, the firm will also be using the five-star Puente Romano hotel as one of its official bases.
Preparations will begin on 27 December as more than 20 transporter lorries will bring in the German firm's new models. The number of electric cars on the streets of the town is expected to increase by 150, said the town hall.
Several months of negotiations were needed to fight off rival bidders to host the launch.
The deal is worth more than 260,000 euros for the Palacio de Congresos conference centre, the biggest amount ever paid for an event there.