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La Cala businesses saw sales 'soar by 20%' during World Padel Tour

The court was put up alongside La Cala de Mijas village centre by the market ground. :: Nito salas
The court was put up alongside La Cala de Mijas village centre by the market ground. :: Nito salas
  • More than 15,000 people attended the Cervezas Victoria Mijas Open in this popular racquet sport and firms hired extra staff to cope

Owners of shops, bars and restaurants in La Cala de Mijas are calling for the World Padel Tour to be staged in their village again next year. The most important world tournament series in this locally very popular racquet sport held one if its stages in La Cala earlier this month, providing an unexpected boost to the local economy, even in the normally high-turnover month of August.

Mijas's mayor, Juan Carlos Maldonado, and local councillor for Sport, Nuria Rodríguez, were in La Cala last Friday to assess the impact with local firms.

More than 15,000 people attended the Cervezas Victoria-sponsored event, held from 6 to 12 August, of which almost 60 per cent were from outside the area, they said. Compared to the last time the event was held in the municipality, last year in Mijas Pueblo, visitor numbers were up 67 per cent.

The La Cala event had been advertised as part of a coordinated campaign with bars and restaurant using videos of their staff promoting their venues. Firms said they added 20 per cent to their normal sales because of the event.

Local business owner, Isabel Ruiz, said that the location of the court and parking layout had helped generate more traffic to the nearby restaurants. Director of the Gran Hotel Costa del Sol, Francisco Díaz, added that he had had to take on extra staff to cope with the demand.