The city of Malaga has taken its slogan "the ideal place to live, work and invest to London this week in a bid to attract more international businesses to the area.
Malaga and Barcelona were the only Spanish cities with stands at Going Global, a fair aimed mainly at British firms thinking of expanding overseas or setting up offices in other European countries.
The event, held this year at the ExCeL centre, has gained importance since the UK's vote to leave the EU and for the last two years the city has been launching initiatives to court British firms wanting to keep one foot in the union.
The two-day event included talks, round tables, public exhibitions and masterclasses delivered by experts in international investment.
At the helm of the Malaga delegation was deputy mayor and city council member for the departments of Tourism & City Promotion and of Productive Economy, María del Mar Martín Rojo, who was accompanied by the council's experts in promotion and international economic development, Marc Sanderson and Isabel Pascual.
Helping them spread the word of the advantages of Malaga and Andalucía as a business location was SUR in English, with a special 16-page supplement that was distributed at the event in ExCeL as well as in the main hotels in the City.
The information supported the council's main arguments to convince investors that Malaga is more than just a holiday destination, among them the Andalusian Technology Park, the University, the incentives and support offered by the local and regional authorities and the high frequency of connections by air with cities all over the UK.
“What Malaga has to offer is the perfect combination,” Martín Rojo told SUR at the fair, adding that she was very satisfied at the number of visitors who had stopped at the Malaga stand. “It's worth the effort, because the response is significant,” she said.