Gibraltar's minister for Tourism, the Hon Gilbert Licudi, launched the Gibraltar Tourist Board's new 'Year of Culture' campaign at the World Travel Market on Monday.
At a press conference held by the Gibraltar Tourist Board (GTB), the new campaign was unveiled.
Licudi stressed that, while Gibraltar's traditional tourist product is “based on beaches, monkeys, caves and the Upper Rock” will continue to be important, the new campaign will focus on chess, backgammon, the literary festival, the music festival, the food festival and sports tourism.
“It is not about designating any particular year as 'the' year of culture,” said the minister, “but about celebrating the richness of our culture which we enjoy week in, week out, throughout the year - every year.”
Chief executive of the GTB, Nicky Guerrero, stressed the significance of the Island Games which will bring over 2,000 athletes to the Rock in 2019.
He also said that the themes of the campaign, “history, pageantry, wildlife, nature, cuisine, heritage, music, the arts, literature, sports, architecture and religious influences” would all be captured in the Year of Culture.
The GTB also had a new 'Year of Culture' stand at the exhibition.