Last week saw another milestone in the history of this newspaper with the official opening of a new office in Estepona.
Located in the Torre de Control building in the town's port, the office has been up and running since earlier last month, with SUR's representative in the town, Carmen Durán, at the helm.
Durán expressed her satisfaction at the new venture. “The aim of the office is to become an important meeting point for residents in Estepona as well as local business owners,” she said.
She went on to explain how the location of the new office, at the heart of the town's marina, was convenient for readers of SUR's foreign language newspapers, in English, German and Russian, as “this area is a favourite among foreign residents”.
It was the contact with local business owners that took precedence over any other aspect of the opening day last week.
While the opening was reason for celebration, the day was also about getting down to work. Around 200 entrepreneurs were invited to attend the two business meetings held during the day, as part of the 'Communication to Boost Sales' events, which are now into their fourth edition.
Experts in marketing for small and medium-sized enterprises (SMEs) explained the concepts contained in the 'Optimal Edition' programme as a tool that helps firms reach out to potential clients through better communication.
“If you can't communicate, you don't exist,” said Durán.
She offered up the SUR group as an example of an ideal vehicle to use to carry information to the greatest possible number of clients. The weekly newspapers in English, German and Russian and the daily SUR in Spanish reach hundreds of thousands of readers across the province of Malaga and beyond.
This is the first time in years that the group has had an office in Estepona. “But it's no surprise that our group is now focusing on Estepona,” said Durán, “due to its current business growth.”
In fact the new office comes at the right time for Estepona, just as the economic and business climate is looking as bright as the streets with their attractive flower pots and murals.
The opening celebrations were attended by the mayor of Estepona, José María García Urbano, deputy mayors, José María Ayala and Manuel Aguilar, as well as the head of the SUR office in Marbella, Héctor Barbotta, and the deputy editor of SUR in Spanish, Javier Recio.