Cervezas Victoria, Malaga's emblematic beer brand, on Friday officially opened its new factory on the city's saint's day, 'Día de Nuestra Señora de la Victoria'.
The glass-fronted building, dominated by the sign 'Victoria. Málaga 1928', is situated on the La Azucarera industrial estate and can be seen from the N-340.
The Damm Group, owners of the nearly 100-year-old brand, didn't want to build a standard brewery. “We wanted to have a factory that was open to the city, where the purely industrial part is as important as the relationship with the Malaga people,” explains Sergio Ragel, the firm’s external relations officer.
The light-filled modern building, designed by Malaga architects Gana, allows visitors to see all the production processes and also has a large room for beer tasting, events and concerts. What’s more, there is a small museum where the history of the emblematic brand is explained, starting from its founding in 1928 by the Franquelo family in El Perchel.
The Damm Group has spent six million euros on the new factory and is studying the possibility of investing another 15 million to extend its bottled lines.
For the moment the new brewery will be producing barrels and 33cl bottles, a total of around 1.2 million litres a year; the litre bottles and cans will still be produced in the factory in Murcia. “The idea is, little-by-little, to bring all the production of the beer consumed in Malaga here,” added Ragel.
This means that yearly production, after the projected investment, could reach 20 million litres.