The hotel sector of Torremolinos has invested more than 150 million euros in reforms and improvements to several of its key hotels.
During an informative meeting attended by hotel directors, tourism professionals and travel agents, José Ortiz, mayor of Torremolinos, praised the efforts of the industry in their joint effort to make the town a leading tourist destination.
The mayor claimed that the extensive works carried out on the hotels would help the town hall’s drive to revitalise Torremolinos. “Today has reflected the commitment of the hoteliers of our town and now we can compete in a high-level market, which is something we could not do previously,” the mayor explained.
He emphasised the importance of the commercial heart of Torremolinos; claiming that the remodeling and pedestrianisation of the Plaza Costa del Sol had generated a lot of interest from investors.
“Torremolinos is transforming and it needed this remodeling so that we can recover some of the ground lost to other competitors,” he said.
Several directors and representatives of large hotel chains installed in Torremolinos presented varying refurbishment projects, and these include the transformation of the Hotel Meliá Costa del Sol and the Hotel Don Paquito.
The director of the former, Carlos Franco, announced the opening of the hotel’s new convention centre, the renovation of the thalassotherapy centre, as well as reforms in the restaurant, bars and solarium.
The 19-million-euro project is due to be finished in 2018 and will include the installation of two roof-top terraces with swimming pool, restaurant and bar service.
After an investment of six million euros, the former Hotel Don Paquito is preparing to reopen as The Essence Boutique Hotel and Spa. This 1970s hotel has been completely transformed and will offer a solarium and Turkish baths.
Jaime Floyer, director of the Sol Don Hotels, said that the company would invest more than 22 million euros in a three-year strategic plan to reform their hotels in Playamar. Major refurbishments have already been carried out on the Sol Don Pedro and the Sol Don Pablo, and work is due to begin on the Sol Don Marco next year.
The Medplaya Pez Espada - a landmark hotel in Torremolinos that opened its doors in 1959 and launched the concept of luxury hotels on the Costa del Sol - has also undergone extensive work recently and will shortly open a new annex with 30 junior-suites.
The MS Hotels chain has presented a project to convert the former Aguamarina Aparthotel into a complex of 130 suites, complete with indoor swimming pool, solarium and Jacuzzi.
The director of the establishment, Andrés Lombardi, said, “We have made a commitment to quality rather than quantity.”
As well as major reforms, Torremolinos has witnessed the opening of several new establishments, like the recently inaugurated Luxury Boutique Hotel.
This 36-room hotel is especially focused on Muslim-friendly tourism and offers certified Halal cuisine and prayer rooms.
The new Club Hotel Riu Costa del Sol also opened for business at the start of the summer season. This all-inclusive family resort on the seafront in Playamar, which has 596 rooms, incorporates the old Riu Belplaya and the Riu Costa Lago hotels.
Torremolinos has also seen the opening of the Ritual Hotel, the first hotel in Torremolinos to specifically target gay men. This 138-room aparthotel, which has a strict adult only policy, offers a roof top infinity pool, complete with nudist area and cocktail bar. Pets are also allowed.
Torremolinos, one of the top European destinations to celebrate a honeymoon, according to the American Travel and Leisure Magazine, is striving to become the main cultural and touristic destination on the Costa del Sol. The recent renovation of many of its tired looking hotels, not to mention the rehabilitation of the town centre, should bring them a step closer to achieving this.