Salvador García, former regional director of cultural tourism for TUI, has retired after more than 40 years in the tourist industry.
Torremolinos town hall organised an event at the Hotel Don Pedro in Playamar to honour García's outstanding achievements within tourism in the area. Personalities and friends came from as far as London, Paris and Mallorca.
José Ortiz, mayor of Torremolinos, presented the former director with a miniature replica of the Pimental tower - the Torre de los Molinos - the emblematic mill which gave the town its name.
In his speech, Ortiz said, "It is because of the continued work of professionals like Salvador that Torremolinos has the level of tourism that it has today."
García, who has spent his entire working life promoting tourism in Andalucía, began his career at the age of seventeen.
In 1967, he joined the Ultramar Express agency, which had its offices in Calle San Miguel and was later assigned to the TUI headquarters in Malaga.
In 1986, he was appointed regional director of the Cultural Tourism Centre and he was fundamental in the promotion of tourism for Spain. Salvador was a member of the Torremolinos tourist board, and he was recognised as 'Tourism Personality' during the Tourist Day celebrations in Torremolinos in 2014.