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Mask inspired by 'Woman with a Parasol', a work by Robert Delaunay. Price: 12 euros.
Mask inspired by 'Woman with a Parasol', a work by Robert Delaunay. Price: 12 euros. / M. T. B.

Designer masks, a growing trend for our 'new normal'

  • There is a wide variety of models and prices out there: from 200 euros at Fendi to Mango's two for 10 euros

The 'new normal' has brought with it different habits which have become part of our everyday life, and one of those is having to wear a mask outside our homes. To get away from the traditional blue, medical type, many brands set about designing new models, and these are becoming very popular with followers of fashion. What's more, as they are made of fabric, they can be washed and reused.

From top to bottom: Javier Calleja created a special collection based on the Malaga Film Festival; prices for Louis Vuitton masks range from 80 to 100 euros each; and Mango sells packs of two fabric masks for 9.99 euros.

From top to bottom: Javier Calleja created a special collection based on the Malaga Film Festival; prices for Louis Vuitton masks range from 80 to 100 euros each; and Mango sells packs of two fabric masks for 9.99 euros. / Festival de Málaga / Louis Vuitton / Mango

Luxury names as well as low- cost firms have made these masks the must-have items of 2020. There is a wide range of models and prices, from 200 euros for the Fendi mask to 9.99 for a pack of two designed by Mango.

In the case of the Spanish firm, there are several designs and colours to choose from. The pack consists of two officially approved masks which can be washed up to five times. The designs include flower patterns, animal print, tie die and vichy squares. Another brand is Parfois, with similar patterns and prices: 9.99 euros each, and theirs are also reusable.

The luxury brands have also produced some personalised and exclusive designs, and the Italian firm Fendi tops the range in terms of prices. Stocks of its monogram design, with the company logo, have completely sold out despite the 200-euro price tag.

Another luxury firm, Louis Vuitton, has produced a black mask with its traditional logo, after adapting some of its 'ateliers' during the pandemic to produce hospital gowns and masks. In this case, the prices for masks range from 80 to 100 euros each.

Sports brands

The best-known sporting firms, such as Reebok, Adidas and Puma, have also succumbed to the new trend with simple models. The Adidas mask is blue with the logo on one side. A pack of three costs 14.95 euros.

Reebok is charging a similar price, but for every pack of masks sold it donates two euros to Save The Children. Meanwhile Puma offers reusable masks in black with adjustable rubber straps for 9.95 euros.

The masks from this Italian firm cost 200 euros each.

Fendi.

The masks from this Italian firm cost 200 euros each. / Fendi

There are also some more original options in masks which have been inspired by the world of art. Once of the widest ranges is that of the Thyssen-Bornemisza museum, which has produced different designs based on works which form part of its own Madrid collection, by famous artists such as Renoir, Delaunay and Rothko. They even have a small cloth bag for carrying and protecting them. They can be bought from the museum's online shop for 12 euros.

A touch of Malaga is provided by artist Javier Calleja, who has designed some exclusive masks for the Malaga Film Festival. There are different designs for adults and children, all costing 15 euros. There will also be a limited edition design, signed by the artist, which will go on sale for 150 euros.